Step 4 of 4 • Lumen Commerce Pvt Ltd
Product Prioritization Matrix
Drag features to reposition. Quick wins are high-impact, low-effort.
Impact × Effort
↑ Impact→ Effort
Quick Wins
High impact · low effort
Strategic Bets
High impact · high effort
Fill-ins
Low impact · low effort
Low Priority
Low impact · high effort
Quick Wins
—
Strategic Bets
—
Low Priority
—
Executive Summary
Top 3 Risks
- Missing UPI — significant addressable-market gap (~75% of India digital payments).
- Elevated payment failure rates — estimated 5–10% revenue leakage.
- Manual reconciliation increases ops cost and delays settlement insight.
Top 3 Opportunities
- Add UPI support — +8% conversion
- Enable multi-currency acquiring — +12% int'l auth rate
- Implement automated reconciliation APIs — +20% ops efficiency
Projected conversion lift
+8%
Projected operational savings
+20%
Initiatives identified
6
Recommended Roadmap
- Q1 · Quick Wins
UPI, refund automation, MDR optimization
- Q2 · Strategic
Smart routing, reconciliation APIs, tokenization
- Q3 · Scale
Subscriptions, APMs, international acquiring